4 Ways to Utilize Your Degree in Communications

It used to be that many people viewed a degree in communications with a healthy dose of skepticism. In fact, some people weren’t even certain what a communications degree entailed. Times have changed, however, and more people are realizing the advantages to working toward this degree, and employers are eager to hire those holding a communications diploma for a variety of positions.

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Those students who elect to focus on communications during their college careers are able to select a specialized focus for their studies. Many students choose to focus on media communications and learn about the ways that various forms of media communicate information to their audience. Students can also decide to study interpersonal communications, which illustrates the different dynamics involved in human interaction and communication. Students can also elect to study public relations and communication, which highlights the ways that companies and organizations foster communication with employees and other businesses.

Any of these degree specialties are highly desirable in today’s job market, and communications graduates find themselves with a wide variety of careers to choose from. If you’ve recently graduated with your communications degree, or you’re thinking of furthering your education in a Master of Arts in Communications program, consider some of these exciting employment opportunities.

Conflict Resolution

One of the most rewarding jobs in the communications field is a position in conflict resolution. Companies value those employees who have chosen to focus their education on the many ways to handle conflicts and other issues that arise in the workplace.

Whether an issue between employees is the problem or a company is suffering from bad publicity, a specialist in conflict resolution is there to aid all concerned parties with effective communication and problem solving skills. These people are well-versed in the nuances of conflict, and are uniquely capable of finding solutions to the problems that arise in the workplace. Many conflict resolution specialists find that continuing their education with a master of arts degree in communications offers them a wider range of employment opportunities, and an increased focus on the skills they need to complete their jobs well.

Advertising

Advertising is one of the most desirable fields for communications specialists, and it can be a highly competitive field, as well. For those who choose a career in advertising, a communications degree offers the necessary skills to succeed in this type of work environment.

Advertising copywriters work closely with the art departments of advertising agencies to create and design marketing materials, product packaging and other printed materials. Account managers must rely on effective communications skills to work closely with clients and ensure that their vision for the advertising of their product is accurately conveyed and implemented. Communications specialists with strong writing skills and a creative mindset are in high demand throughout the field of advertising.

Publicity

For those who like a fast paced lifestyle filled with red carpets and spotlights, a career in publicity is the perfect choice. Communications majors excel at this type of work, as it is very focused on working closely with the press and other media executives.

Publicity specialists work with actors, recording artists, authors, sports stars and others to effectively convey the client’s brand or message to the public. These professionals pay attention to the various ways to advance their client’s work while maintaining a positive focus on their client at all times. Publicity experts also need to utilize their stellar communications skills in the event of a scandal or negative publicity affecting their clients.

Broadcast Journalism

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Those with degrees in communications have learned the very important skills necessary to accurately convey messages and ideas, and these skills are highly sought after in the field of broadcast journalism. While studying some form of journalism along with your communications classes is necessary, the result is a valuable skill set that many employers find to be exactly what they’re looking for.

A broadcast journalist is responsible for learning about newsworthy items and writing accurate and detailed briefs that illustrate the situation thoroughly; they cover breaking news and emergencies with accuracy. Of course, they do all of this with poise in front of the camera. Broadcast journalism is a highly competitive field, however, and those people who hold a master’s degree in communications will find themselves in a much better position to be hired by a news agency.

The field of communications might still be a mystery to some, but for many employers that field is a treasure trove of highly qualified job seekers. If you’re interested in a career that utilizes your people skills and attention to detail, consider a bachelor’s or master’s degree in communication. 

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