Is your company on the lookout for an alternative method to market your product or service to the world? A strong presence on social media, effective advertising and mailing list are all tried and tested ways of effectively outreaching your product to the masses, but have you ever considered taking part in a trade show?
Trade shows are events that allow a large group of businesses, who have interests in the same industry, to come together and showcase their respective goods and services to potential clients, as well as to create relationships with other businesses and competitors.
In order to give you a head start, we have created a list of 4 points that will aid you in getting the most out of your trade show experience.
Capture People’s Attention
Attracting attention to your businesses stall is easier said than done, due to the fact that every single business in attendance will be competing to capture the attention of the general public. However, with the clever use of a unique and exciting exhibition stand, you will be able to steal the attention of the public away from your competitors, whilst also providing a great platform to market your product simultaneously.
2. Dress Appropriately
First impressions are all important when it comes to forging new relationships with potential clients, and the way in which both you and your employees present themselves are a key part of making a positive first impression. It is therefore in your best interest to make sure that you and your team are presented in a respectable and professional manner when attending a trade show. In addition to making you look the part, a professional dress code will also send the message to potential customers that you are knowledgeable and informed when it comes to matters regarding your product and your business.
3. Be Personable
Possessing a friendly and charismatic personality is essential when it comes to luring customers to your booth and securing that all important sale. Make sure your business is represented by members of staff who are more than capable of displaying these qualities. Also ensure that whoever you choose to run your stall is knowledgeable of your product, and willing to answer all sorts of questions about how your product can best serve any potential customer.
4. Set Goals, and Ensure that you Reach Them
It doesn’t really need to be said that creating new business contacts and generating sales leads should be your primary objectives at any trade show you attend, so ensure that you have put together a number of ways which will help you to do this. Business cards, raffles, and a target number of how many people you would like to talk to, are all good examples of such tasks.
Having taken these pointers on board, all that you need to do now is find a trade show that best suits your industry! To help with this process, try using sites like Trade Show Adviser to find shows in your niche.